Gatwick Aviation Museum has come along way since it became formally recognised as a Charity 1990 and in 2021, the Charity rebranded to align our image with our new vision and strategy for the future.
There were three main factors we considered when creating the new brand identity for the Charity. We wanted the colour palette to reflect in some areas the original and one that would created a connection between our past, present and future.
It was important that the branding wad indicative of Britain and British Aviation. The Navy Blue represents just this, our past, our foundations and our Museums history.
The lighter shade of blue represents our bright future. It underpins our values which are at the heart of the organisation and communicates a new direction, new ideas and a positive change.
The universal icon of aviation and engineering - the propeller. Two colours, our past and our future working together, in harmony to drive the Charity forward in a positive direction.
Through our online platforms, social media and print collateral, we use a vibrant red as our primary 'call to action'. This will be used to communicate to our supporters key actions to take, in order for them to support our Charity. Red, White and Blue. A palette that is intrinsic to our country, nation and hearts.
At the very centre of the design process, lay the commercial truth of creating a brand that is professional, memorable, relevant and most importantly that aligns GAMC alongside our Museum neighbours.
"Rebranding is emotive and there is much to consider. Equally the rewards of a successful rebrand creates commercial opportunities, supports future developments and aids positive conversations. The organisation has already experienced the value of this and has seen an encouraging shift in positive perception of our Charity.
The rebrand led by Sam Aldridge, has already opened up many doors and supported the Charity in several commercial acquisition projects this year. In particular we have seen a positive upsurge in online engagement, both through social media and through our new website.
The organisations beloved 'Bendy Bomber', previously used as the Charity logo, has not been lost and we are glad to share that this lovely icon, will remain part of Gatwick Aviation Museum and will be centric to our education program and collateral.
Gatwick Aviation Museum is excited to be rolling out our new brand identity across our communication plans for 2021 and into the future. We are already encouraged by the level of engagement received and are confident that our new brand identity will help to engage with new visitors in the future.